About Will
AI GTM Leader, Start-up Advisor & Leadership Development Coach
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Will started his career at Apple, selected for a global leadership development program before leading post-sale and customer experience teams across EMEA. He then joined Hired — an AI-driven hiring marketplace — founding its Customer Success function in EMEA and growing it 300% year over year, before leading the North America business through an IPO-ready scale and acquisition by Adecco.
That’s where his AI-native approach to go-to-market took root: not bolting AI onto an existing playbook, but building the commercial operation around it from day one. At Hopin, he rebuilt the CS/Account Management model end-to-end through hypergrowth, integrating five acquisitions along the way.
At Navan, he transformed a reactive CS org into a strategic, full-funnel Account Management team ahead of the company’s Nasdaq IPO. Today, he leads AI-native go-to-market transformation at a high-growth technology company — building AI directly into the daily workflow of a revenue team, and distributing ownership of that transformation across his leadership team rather than centralizing it in one project.
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Harvard Business School — Disruptive Strategy & Innovation. Anthropic — AI Fluency
Framework & Foundations, Teaching AI Fluency. BA (Hons) Business, Manchester Metropolitan University.
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Track runner, explorer, aspiring surfer (still a work in progress).
Why Will
Not theory — track record: built and scaled CS/AM orgs through two exits and a Nasdaq IPO
Coach and operator in one, with the honesty of “Founders Therapy” built in. AI-native by design,
not bolted on — building AI directly into how a revenue team operates day to day, not layering a tool on
top of an existing playbook. Anthropic-certified in AI Fluency, and currently leading exactly this kind of
transformation for a high-growth technology company.
How it works
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Book some time with Will to talk through what you need, explore what’s possible, and figure out the right next step.
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We’ll determine what makes sense for your sessions — coaching, advisory, or hands-on GTM build.
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Not a one-off deck. Let’s create meaning together.
Proof
Eighteen years scaling revenue and customer teams inside Apple, Hired, Hopin, and Navan — now helping founders and leaders build theirs, AI-native from day one.
Career Stats
300% — year-over-year EMEA growth built at Hired
5 — acquisitions integrated into Hopin & CS/AM org
Nasdaq IPO — supported through Navan & public listing
4,000+ — LinkedIn followers engaging with his GTM/AI leadership perspective
Career Built At
Apple
Hired
Hopin
Navan