I Build What I Coach.

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About Will

Eighteen years scaling revenue and customer teams at Apple, Hired, Hopin, and Navan. Now helping founders and leaders build theirs, AI-native from day one.

We’re not here to chase trends—we’re here to create something that lasts. Blending creativity, strategy, and heart, Will meets you where you are and helps bring your vision to life.

See What I Do

What Will Offers

  • 1:1 and team coaching for new and established leaders navigating growth, ambiguity, and scale. Built on lessons from Apple & leadership program through four hypergrowth companies.

    — Who it’s for: first-time managers through VPs at fast-scaling companies.

    — Format: ongoing, typically monthly 1:1 sessions.

  • Fundraising, product, go-to-market, and partnership advisory for early-stage founders — the same

    muscles built scaling GTM at Hired, Hopin, and Navan.

    — Who it’s for: pre-seed through Series A founders.

    — Format: flexible — ongoing advisory or project-based, depending on need.

  • Building and modernizing revenue, CS, and account management functions — AI-native from day one.

    This is the current differentiator: a career spent building these functions from scratch and through

    hypergrowth, now applied to AI-native orgs.

    — Who it’s for: Series B+ companies scaling their revenue/CS function, or founders building one for the

    first time.

    — Format: project-based, typically a few months.

  • 1:1 or co-founder sessions for the emotional and relational side of building a company. A playful title for

    real work.

    — Who it’s for: founders and co-founder teams navigating conflict, burnout, or the strain of building

    something together.

    — Format: as-needed sessions, solo or together.